Abbey Mecca - There are lots of great examples of brands being innovative and using all touchpoints in a customer journey to drive engagement. One example, is popular athletic brand adidas -
How to Find Adidas Shoe Model? Find Your Footwear Soulmate! | FootonBoot
I scanned QR code on my shoes and it scanned as a series of text and number. Why? - Quora
New Adidas QR Code Sizing Tag - YouTube
adidas Creates a New Boost Innovation for Urban Runners: PulseBoost HD
https://legitcheck.app/guides/adidas/yeezy/500/fake-vs-real-yeezy-500/ | Yeezy, Yeezy sneakers, Check in app
How QR codes can unlock product potential | Vogue Business