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Why Joe Lycett changed his name to Hugo Boss - Inside Birmingham comedian's fashion house feud - Birmingham Live
![Joe Lycett on Twitter: "@HUGOBOSS It's clear that @HUGOBOSS HATES people using their name. Unfortunately for them this week I legally changed my name by deed poll and I am now officially Joe Lycett on Twitter: "@HUGOBOSS It's clear that @HUGOBOSS HATES people using their name. Unfortunately for them this week I legally changed my name by deed poll and I am now officially](https://pbs.twimg.com/media/ESCGx5yWsAEfhQy.jpg:large)
Joe Lycett on Twitter: "@HUGOBOSS It's clear that @HUGOBOSS HATES people using their name. Unfortunately for them this week I legally changed my name by deed poll and I am now officially
![Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News](https://e3.365dm.com/20/03/768x432/skynews-joe-lycett-hugo-boss_4936038.jpg?20200301222119)
Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News
![A British Comedian Legally Changed His Name to Hugo Boss to Protest Brand's Aggressive Trademark Enforcement - The Fashion Law A British Comedian Legally Changed His Name to Hugo Boss to Protest Brand's Aggressive Trademark Enforcement - The Fashion Law](https://www.thefashionlaw.com/wp-content/uploads/2020/03/image-asset-100.jpeg)