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We Went There: Under Armour, Under the Bridge, at the Elite 24

Joel Embiid Is The Newest Under Armour Endorser

The $14 Billion Man: Why Nike Lost NBA Superstar Stephen Curry to Under Armour | Inc.com

NBA Apparel: NBA signature sneaker status - Peachtree Hoops

Jordan, LeBron, Durant Headline NBA's Biggest 2021 Sneaker Deals – Sportico.com

Why N.B.A. Stars Are Trading In Their Nikes - The New York Times

In Sneaker Wars, It's Also Curry (Under Armour) vs. James (Nike) - The New York Times

Why N.B.A. Stars Are Trading In Their Nikes - The New York Times

Under Armour could steal Kevin Durant from Nike | Fortune

Under Armour Extends Curry Deal | License Global

Under Armour, sponsoring NBA youth events, looks to make basketball inroads – Baltimore Sun

NBA and Under Armour Establish Multiyear Partnership | Sole Collector

Under Armour renegotiating athletes' endorsement contracts amid coronavirus slowdown – Baltimore Sun

Nike, Under Armour May Struggle in China in Wake of NBA Imbroglio – Sourcing Journal

Kicks: DeAndre Jordan Signs with Under Armour | SLAM

NBA Apparel: NBA signature sneaker status - Peachtree Hoops

Under Armour's rise gives SDSU, USF an edge

Under Armour and Dwayne Johnson top celebrity endorsements list

Curry's Under Armour deal reportedly in Harden range - ProBasketballTalk | NBC Sports

Under Armour Makes Derrick Williams Second Endorser From NBA Draft Class

List of Players With Signature Shoe Deals With Under Armour

Inside the Under Armour HOVR Havoc Launch in Las Vegas | Nice Kicks

The Athlete Endorsements Helping Under Armour Compete With Nike

Why Wasn't The Curry 6 A Primary Part of Under Armour's Investor's Day 2018? – ARCH-USA

Every Signature Shoe in the NBA for the 2021-22 Season - Boardroom

Under Armour signs endorsement deals with WNBA rookie trio including Kaila Charles - Baltimore Business Journal